About Us

FOUNDED by Jessica Vieux. 2022.

My name is Jessica and I am from Haiti. This is the first thing that comes out of my mouth whenever I introduce myself. For me, being born and raised in Haiti has shaped me in many different ways. It plays a big role in who I am today.

In essence, Identity Boutik's mission is to honor and amplify the unique stories and traditions that shape our identities. We are more than just a jewelry brand; we are about promoting a deeper understanding of the importance of identity in our lives. By doing so, the brand contributes to a more inclusive and culturally rich world where people can take pride in who they are and appreciate the diversity that surrounds them. This mission aligns with the broader societal goal of creating a world that values and respects all identities, ultimately fostering unity and harmony.

In the last years, I have been working in the jewelry industry where I have had the opportunity to work with manufactures around the world and locally in Miami. The logo and symbol was designed by a Haitian graphic design company. It is a mix of vèvè symbols that together portray a face. For Identity Boutik, this face represents your reflection. We want our symbol to awaken pride in all the wonderful characteristics that make you who you are.

Identity Boutik is more than a luxury jewelry brand - we are committed to making a difference in the world. One of the ways we give back is by donating 5% of all our sales to education in Haiti. Click to learn more about our philanthropy.

At Identity Boutik, we take pride in the quality of our jewelry. Our fine jewelry pieces are crafted with the utmost care and attention to detail, using only the finest materials. Each piece is made with 14k or 18k gold and is adorned with exquisite diamonds and precious stones. We believe that jewelry is not just an accessory, but a reflection of your personal style and identity. That's why we go to great lengths to ensure that every piece we create is of the highest quality, both in terms of materials and craftsmanship. When you wear Identity Boutik, you can be confident that you are wearing a piece of art that is as unique and special as you are.

All items are inspired by haiti and the strength of its people.